5XÉçÇøÊÓƵ

Contemporary Challenges in Marketing (N1648)

15 credits, Level 6

Autumn teaching

The module develops a critical approach to marketing theory to address contemporary challenges facing marketing practice.

Marketers have long recognised that marketing can contribute (in)directly to social and environmental ‘grand challenges’ (for example ‘overconsumption’, anxiety, poverty, alienation and depression, social stereotyping and deception) as well as being a resource for addressing these problems (for example de-marketing, reusing, ethical consumption, consumer wellbeing, consumption communities and social marketing).

This module is designed to be interactive and offer the opportunity to critically use, build and expand on your prior marketing learnings.

Contact hours and workload

This module is approximately 150 hours of work. This breaks down into about 33 hours of contact time and about 117 hours of independent study. The 5XÉçÇøÊÓƵ may make minor variations to the contact hours for operational reasons, including timetabling requirements.

We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2024/25. However, there may be changes to these modules in response to feedback, staff availability, student demand or updates to our curriculum.

We’ll make sure to let you know of any material changes to modules at the earliest opportunity.