Entrepreneurship (977G5)
Entrepreneurship
Module 977G5
Module details for 2021/22.
15 credits
FHEQ Level 7 (Masters)
Module Outline
The barriers to the development of a new product or service have never been lower, and the opportunities for computing professionals creating their own company are manifest. This course will introduce the role of the modern entrepreneur in technology and society, and examine the steps in creating a company, including:
• Surviving the early stages of business development, including failure rates in new and small enterprises and barriers to growth and development.
• Including a business plan for a new venture – including risks and liabilities; problems and pitfalls, and potential profit and success.
• The protection of ideas and intellectual capital.
• Financial planning and funding a new enterprise, including via 'friends, family and fools', business angels and venture capitalists.
• Building customer relationships and sales.
Module learning outcomes
Create an innovative business venture (enterprise) and apply key areas of a business model to evaluate critically its potential viability and long-term sustainability.
Understand the barriers to start-up enterprise growth and success, and evaluate and apply a range of strategic decisions to maximise the viability of the innovative enterprise.
Develop a critical awareness of theories underlying the growth and development of enterprises and the stages of the entrepreneurial process.
Apply theory to practice by leveraging theoretical insights for the development of the innovative enterprise.
| Type | Timing | Weighting |
|---|---|---|
| Coursework | 100.00% | |
| Coursework components. Weighted as shown below. | ||
| Group Presentation | T2 Week 10 | 50.00% |
| Group written submission | T2 Week 11 | 50.00% |
Timing
Submission deadlines may vary for different types of assignment/groups of students.
Weighting
Coursework components (if listed) total 100% of the overall coursework weighting value.
| Term | Method | Duration | Week pattern |
|---|---|---|---|
| Spring Semester | Lecture | 2 hours | 11111111111 |
How to read the week pattern
The numbers indicate the weeks of the term and how many events take place each week.
Prof Gianluca Memoli
Assess convenor
/profiles/390809
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