Marketing Analysis and Financial Strateg (863H1)
Marketing Analysis and Financial Strategic Planning
Module 863H1
Module details for 2023/24.
15 credits
FHEQ Level 7 (Masters)
Library
Kotler, Armstrong, Wong and Saunders "Principles of Marketing" Prentice Hall ISBN 978-0-273-71156-8
Brassington and Pettitt "Principles of Marketing" Prentice Hall ISBN 978-0-273-69559-2
Module Outline
Developing marketing strategy, market planning and control. Marketing research. Behavioural concepts, marketing decision making. Marketing communication and sales strategy. Environmental consideration. Marketing ethics. Legal control and European/International influences costs of funds. Source of funds. Capital structures and CAPM. Business expansion. Working capital management including cash management. Dividends and dividend decisions. Corporate planning and financial control. Investment appraisal. The stock exchange and its efficiency. Preparing a project and being able to persuade company managers of how marketing and financial planning assist strategic decisions.
AHEP4 Learning Outcomes
M3, M16
Module learning outcomes
Demonstrate a systematic understanding of the problems involved in planning and managing the financial resources of organisations
Apply financial techniques to complex business problems of resourcing, investment and management accounting control
Evaluate critically the marketing strategies of both SME's and multi-national companies
Build upon marketing theories and concepts introduced earlier to evaluate critically good marketing practice
| Type | Timing | Weighting |
|---|---|---|
| Computer Based Exam | Semester 1 Assessment | 50.00% |
| Coursework | 50.00% | |
| Coursework components. Weighted as shown below. | ||
| Group written submission | T1 Week 8 | 100.00% |
Timing
Submission deadlines may vary for different types of assignment/groups of students.
Weighting
Coursework components (if listed) total 100% of the overall coursework weighting value.
| Term | Method | Duration | Week pattern |
|---|---|---|---|
| Autumn Semester | Lecture | 2 hours | 11111111111 |
| Autumn Semester | Seminar | 2 hours | 11111111111 |
How to read the week pattern
The numbers indicate the weeks of the term and how many events take place each week.
Please note that the 5XÉçÇøÊÓƵ will use all reasonable endeavours to deliver courses and modules in accordance with the descriptions set out here. However, the 5XÉçÇøÊÓƵ keeps its courses and modules under review with the aim of enhancing quality. Some changes may therefore be made to the form or content of courses or modules shown as part of the normal process of curriculum management.
The 5XÉçÇøÊÓƵ reserves the right to make changes to the contents or methods of delivery of, or to discontinue, merge or combine modules, if such action is reasonably considered necessary by the 5XÉçÇøÊÓƵ. If there are not sufficient student numbers to make a module viable, the 5XÉçÇøÊÓƵ reserves the right to cancel such a module. If the 5XÉçÇøÊÓƵ withdraws or discontinues a module, it will use its reasonable endeavours to provide a suitable alternative module.